New Zealand Asian Leaders

Lisa Li MInstD Managing Director, China Travel Service (NZ) Ltd.

contact details

Social Profiles

Lisa was born in northwest China’s Qinghai Province and grew up in Xian where she obtained a BA in 1992 from Shaanxi Normal University and commenced her career with China Travel Service. She moved to New Zealand in 1998 and attended University of Auckland, where she gained her Master of International Business.

Lisa was headhunted to open the New Zealand overseas branch of China Tourism Group in 2000 to handle ground arrangements for Chinese tourists, shortly after New Zealand was awarded ADS status; as well as inbound business delegations.

The company has grown to become one of the premier China specialists for inbound Chinese tourists. Lisa had been a board member of Tourism Export Council for two terms. She is very active in Auckland’s business and Chinese community, serving as Secretary General of the Chinese Chamber of Commerce in New Zealand (CCCNZ) for the past 20 years responsible for raising over $200,000 for charities. Lisa also sits at the Advisory Board of New Zealand Asian Leaders (NZAL), Superdiversity Institute in New Zealand, as well as the Advisory Board of Manukau Police.

Lisa was recognised by China National Tourism Administration (Australia & New Zealand) for an “Outstanding Contribution Promoting Tourism Exchange Between New Zealand and China”. And CTS was recognised at the most recent HSBC-NZCTA China Business Awards held biannually with the Auckland Airport Award for Contribution to the growth of Chinese Tourism in New Zealand.  She was also a finalist for the TIA Tourism Champion Award in 2017,2018 and 2019.

Lisa joined the Institute of Directors as a member and has been awarded the certificate in Company Direction on completion of the requisite course conducted by the Institute of Directors in New Zealand.